A successful Big Data, Predictive Analytics adoption requires a previous definition of the right strategy. Organisations without the appropriated business model won’t tap into the opportunities for learning about their customers and will have difficulties to understanding the required architectures to support business growth.

Organisations can use Twitter as a great instrument to make social measurements. Researches have shown that the implicit sentiment of tweets can reflect biological rhythms and  predict the stock market. Here it is an excellent resource to study the characteristics and dynamics of Twitter.